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此類主題的文章已經(jīng)很常見了，對app營銷和排名的話題，開發(fā)者有自己各自的經(jīng)驗(yàn)和心得。除了資源之外，我們對app營銷和排名也應(yīng)該有自己的一個(gè)步驟，不能盲目無序地使用各種資源，一來會(huì)浪費(fèi)不少預(yù)算，而來會(huì)做不少重復(fù)的工作。以下從市場營銷策略、營銷工具、App Store優(yōu)化、Mobile App Ad Networks以及評論網(wǎng)站等幾個(gè)方面列出了一些資源：

App營銷策略

游戲標(biāo)題和描述中的關(guān)鍵字優(yōu)化

新聞稿

把應(yīng)用提交至知名應(yīng)用評測網(wǎng)站

把demo 視頻上傳至App網(wǎng)站和YouTube

在個(gè)人多個(gè)社交網(wǎng)絡(luò)上進(jìn)行分享

在app發(fā)布前做好app網(wǎng)站的搜索優(yōu)化

使用Google Alerts或者SocialMention來監(jiān)督和參與跟app有關(guān)的話題

通過各種方式接觸有影響力的科技記者

在app發(fā)布前和發(fā)布中，通過博客聯(lián)盟或者各種博客形式進(jìn)行造勢和宣傳

App營銷工具

1. Tapstream - App analytics that grabs sales data from App Stores and shows you which app marketing tactics are most effective.
2. Mixpanel - Analytics platform for mobile and the web.
3. Applyzer - Track your ranking in every app marketplace as well as your competitors.
4. AppViz 2 - Track sales, reviews and app rankings.
5. Localytics - Track how people use your app, increase engagement and in-app purchases.
6. App Store Rankings - Track your ranking in the App Store.
7. AppLaunch - A paid tool that submits your app and press release to every app review site.
8. AppFigures - Details reports, analytics and rankings for all your apps in every appstore.

ASO 

• SearchMan SEO - Improve App Store rankings.
• AppCodes - The “Swiss Army Knife for App Store Optimization”.
• MobileDevHQ - Tools to analyze and optimize your app store presence.

移動(dòng)app廣告網(wǎng)絡(luò)

• AirPush - Android app advertising.
• PRMac - Press release distribution for iOS Apps.
• iSpreadNews - Promote your iOS, Android or WP7 app to related sites.
• AppPromoter - Media outreach for app developers and publishers.
• TapJoy - Distribute and monetize your app.
• Google Mobile Ads - The largest mobile ad platform.
• AppTap - App recommendations and advertising.
• Appia - Ad network and monetization tools.

App評測網(wǎng)站

1. 148Apps - One of the largest app review sites.
2. AppShrink - Daily app reviews.
3. GreatApps - 25 apps reviewed daily.
4. FreshApps - Digg-like voting for app reviews.
5. AppShopper - They publish recent app price reductions.
6. Appolicious - One of the largest app review websites.
7. AppVee - Video reviews of new apps.
8. AppAdvice - App reviews, lists and guides
9. AppAppeal - Free app directory.
10. The Daily App Show - Reviews of iPhone, iPad and Android apps.
11. AppBrain - Reviews for Android apps.
12. AppStorm - Reviews for most mobile platforms.

免費(fèi)白皮書

1. How To Get Found and Be Famous in the App Stores – Optimization techniques for iOS and Android apps.
2. How To Plan For A Successful App Launch – Planning your marketing strategy before your launch is crucial.
3. Android App Marketing and Google Play – Techniques to get your Android app found and increase installs.
4. The Essentials of Mobile App Marketing - A quick overview of mobile app marketing tactics.
5. Top 5 Mobile App Marketing Mistakes (And How To Avoid Them) - Important things to avoid in your marketing tactics.
6. 10 Big Brand Strategies for Mobile App Marketing – Learn from the big boys!

基本資源

1. The Beginner’s Guide to Mobile App Marketing (Quick Sprout)
2. How App Discovery and Marketing Changes with iOS 6’s New Facebook Integration (Appular)
3. Reaching 10M Downloads, And The Guerrilla Marketing Tactics We Used To Get There (TechCrunch)
4. iOS App Review Sites – 168 Sites To Promote iPhone And iPad Apps (ManiacDev)
5. The Art Of Launching An App: A Case Study (Smashing Magazine)
6. App Store Optimization: Ranking Factors (Search Engine Watch)
7. How To Implement SEO For Apps Inside The App Store (Slideshare)
8. App Store SEO: How To Make Organic Traffic Sell Your iPhone Apps (Slideshare)
9. Apple’s App Store Resource Center (Apple Developers)
10. Driving Cost-Effective Mobile App Downloads with AdWords (YouTube)
11. App Marketing 101 : How to break into the top 25 on the App Store? (InMobi)